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I’m A Luminary (Adobe Creative Type)
I recently took the Adobe Creative Type test, and it labeled me as a Luminary—someone who dreams big and believes deeply in what’s possible. It feels surprisingly accurate. As a designer, art director, and visual storyteller, I’ve always been drawn to the kind of work that brings meaning, clarity, and beauty into the world. Whether…
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My On-going Job Hunting Experience: Use Up Your Quota to Fail
Most of my past work came through offers, not through applications. So I’ve never really had to actively search for a job before. You could say I was lucky—or just always focused on doing the work. But after finishing my time at Indonesiabaik.id, that changed. I entered a completely new phase: job hunting. It started…
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8 Types of Logos and How to Pick the Right One for Your Brand
Logo is more than just a pretty design—it’s the face of the brand. It’s what people recognize, remember, and connect with. For your own business, with so many different types of logos, how do you know which one fits your brand best? Let’s break it down, one by one. Wordmarks (Logotypes) If your brand name…
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It’s the Train—Not the Plane, Bus, Car, or Motorcycle.
If I had to pick one way to travel cross-country, I’d go with the train. No doubt about it. Planes are fast, sure. But only when they’re actually flying. Add up the trip to the airport, check-in, security, waiting at the gate, possible delays—it’s not always as quick as it seems. And airports? They’re usually…
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Great Product Needs Great Branding
A great product alone isn’t enough. Without strong branding, even the best ideas can go unnoticed. Back in 2016, I had the chance to be part of Kreasi untuk Beraksi, a workshop at Rumah Tiara focused on empowering people with disabilities through creativity. Alongside Asrari Puadi and Felicia Andrianto, I shared insights on how branding…
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I’d Love to be an Eagle
If I had to choose an animal, I’d love to be an eagle. Not for its power, but for its vision. Eagles fly with purpose, always knowing where they’re headed. That’s how I want to navigate my journey—focused, intentional, and unafraid. They face storms head-on, just as I’ve learned to step out of my comfort…
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An Autobiography’s Opening
Well, let’s say it happens five years from today. And let’s say I make it come true. No pressure. This will be my autobiography’s opening: “Too shy to show up, too caught up in overthinking—that was me years ago. Then one routine changed everything: I started sharing what I do and how I can help…
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My New Cup of Coffee: Black Cinnamon
It’s coffee, the name is black cinnamon. I’ve been a coffee drinker since I started working as a designer. Probably because of all the late nights and overtime—when I was younger, it helped me stay awake longer. Now that I’m older (I think), coffee doesn’t really boost my stamina the way it used to. Still,…
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The Longest Ride Home
There are phases in life that we naturally outgrow, and there are those we struggle to say goodbye to. For me, that moment came in August 2016, when my father passed away. I was in Surabaya when it happened. He was in Trenggalek, our hometown. A six-hour ride away. I had several missed calls from…
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I’ve Created Tons of Data Visualizations—But Making Them Interactive Still Feels Like a Challenge
I’ve always believed growth happens when we step outside our comfort zone. For years, I’ve worked on branding, web design, and infographics—turning ideas into visual stories. But now, I want to go further. Interactive data visualization has become my new obsession. I often have ambitious ideas for presenting data—fluid, interactive, and immersive. But execution is…
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The Real Fun of Teaching Young Minds
On February 11, I had the opportunity to teach a design and Canva workshop at Mumtaza Junior High School. It was a new experience for me, as I usually speak to adults, from junior officers to senior officers in government institutions. Teaching young students felt different. I wanted to ensure my lesson was truly relevant…
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I’m Good, @GNFI Merchandise Logo Design
Designed the logo for I’m Good, the merchandise division of Good News From Indonesia, reflecting a positive and uplifting brand identity.
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Making the Logo of ANOC World Beach Games 2023
The event (ANOC World Beach Games 2023) is officially CANCELLED. But, it was a great experience to take part in it.
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Making the Logo of Good News From Indonesia
In 2013, Akhyari Hananto (Good News From Indonesia‘s Founder and Editor-in-Chief) and Imam Muttaqin (now GM People & Product Development) approached me with a brief to design a new logo for Good News From Indonesia that would represent the brand’s values and purpose, and stand out as a new media outlet focused on spreading positive…
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EP Boxi—Square, Bold, Monospaced Typeface
EP Boxi is a typeface that embraces all of these qualities, combining a square-based aesthetic with a monospaced design to create a font that’s both modern and versatile. EP Boxi is inspired by geometric forms, offering a clean and structured look for a wide range of creative projects. EP Boxi comes in four distinct styles,…
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WHAT/IF #02 Reimagining EURO 2020 Teams in Corporate Style
For this edition of WHAT/IF, I took on the challenge of redesigning the logos of the eight national teams that reached the EURO 2020 quarterfinals. This was a spontaneous, experimental project that took about six hours, from initial sketches to final execution. Approach My goal was to explore how these national football identities could be…
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EP Stellari Display: Futurism+Classic Elegance
Typography shapes the way we perceive design, and finding the perfect balance between modern innovation and timeless appeal is no easy feat. That’s why I’m excited to share EP Stellari, my first-ever font creation, designed to bring a bold futuristic feel with a subtle classic touch. EP Stellari is a modern, futuristic display font crafted…
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BMW Unveils a New Logo, but Why?
BMW has just unveiled its brand-new logo, joining the growing list of automakers embracing flat design. Before BMW, both Volkswagen and Kia had already made similar moves, paving the way for this trend in the automotive industry. At this point, it feels inevitable—flat design is taking over. But why are so many car brands shifting…
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Infographic Works (2016-2017) at @GNFI
Here are some of the infographics I personally designed at Good News From Indonesia (GNFI), excluding projects where I served as creative director or supervisor. #1 Top Apps Karya Anak Bangsa Role: Copywriter & Designer🔗 View here #2 Membangun Indonesia dari Kampung, Caranya? Role: Designer🔗 View here #3 Peluang Besar Masyarakat Ekonomi ASEAN (MEA) Role:…
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Rio 2016 Olympics: Good Luck Team Indonesia!
A series of posters designed to support Indonesian athletes competing in the Rio 2016 Olympic Games.
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