A designer’s worst client is themselves. I totally agree!
When creating my own identity, I went through countless doodles and logo ideas, always chasing perfection—but never quite reaching it. I treated myself like an important client, going through planning, designing, revising, and repeating the process over and over. If you’re a designer, you’ve probably done the same thing!
The Struggle of Finding the Right Logo
I experimented with many different concepts. Looking back, I realize how tough I was on myself as both the client and the designer. But I wasn’t just being a perfectionist—I only had three simple goals for my logo: simplicity, beauty, and meaning. Sounds easy, right? But it wasn’t.
At some point, I had to ask myself: What’s the real goal? When it comes to an end? I realized I was focusing too much on making a cool, memorable logo instead of creating something that truly represented me—my spirit, my ambitions, and my story.
My goal was not just about making a sparkling and memorable logo. But how this logo could represent my spirit, will, dreams and bla bla bla.
The soul.
Finding the Soul of the Logo
I went back to my original ideas and decided to keep the letter ‘E’ as the main concept. Then I thought about logos that inspire me, like Twitter’s bird, the Garuda Indonesia emblem, and Liverpool’s Liverbird (yes, I’m a Kopite!). These logos aren’t just symbols; they represent movement, confidence, and a strong spirit.
Bringing the Idea to Life
I explored ways to shape the letter ‘E’ into something more dynamic and meaningful. I wanted it to reflect my identity in a simple yet powerful way.
The process involved refining curves, choosing the right colors, and testing how the logo worked in different formats—like letterheads, portfolio covers, posters, and even t-shirts.
Voila! The Final Result
After all the experiments and revisions, I finally created a logo that feels right. You might not love it as much as I do, but that’s okay! What matters is that it represents me and tells my story.
Thanks for reading!
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