A great product alone isn’t enough. Without strong branding, even the best ideas can go unnoticed.
Back in 2016, I had the chance to be part of Kreasi untuk Beraksi, a workshop at Rumah Tiara focused on empowering people with disabilities through creativity. Alongside Asrari Puadi and Felicia Andrianto, I shared insights on how branding can elevate a product’s value.
One key point I emphasized was:
“Selain produk yang bagus, adanya brand(ing) yang baik, termasuk menggunakan kemasan, logo yang unik dan mudah diingat, dan atribut-atribut khas lainnya, maka kita akan dapat meningkatkan value dari sebuah produk yang kita buat.” —Edy Pang
“Besides having a great product, good branding—such as unique and memorable packaging, a distinctive logo, and other signature attributes—can significantly increase the value of what we create.” —Edy Pang
Branding isn’t just about a good-looking logo. It’s about creating a lasting impression—packaging that stands out, a name that sticks, and a visual identity that builds trust. When done right, branding turns a product into an experience, a business into a brand.
That workshop reminded me why I do what I do. Design is more than aesthetics—it’s about impact. It’s about shaping how people connect with a product, a story, or even a movement.
Looking back, I’m grateful for that experience. And moving forward, I’ll continue helping businesses and creators not just make good products, but build great brands.
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