I just saw an Instagram post by Open All Hours and it’s really interesting.
What I find interesting from this post is how Italian football once had such a strong visual identity.
Not just famous clubs like AC Milan, Inter, or Juventus. Even smaller clubs had logos that felt bold, minimal, and unforgettable.
Simple shapes. Strong colors. Clear symbols. A wolf for Roma. An eagle for Lazio. A flower for Fiorentina. A sailor silhouette for Sampdoria. They looked more like timeless emblems than modern sports branding.
There was confidence in that simplicity.
Today, many football logos try too hard to look modern. Cleaner, flatter, safer. But often they lose character in the process. Old Italian football crests were different. They were not designed to follow trends. They were designed to represent cities, history, and pride.
That is why many of them still feel stronger today.
Good design does that. It survives time.